I'd like to share with you a different perspective on how to view objections.
Objections aren't roadblocks, red flags, or stop signs. They're an opportunity to learn more about your prospect's truth so you and they can decide whether the solution you're offering can solve their problem or issue.
In fact, we should probably stop using the term "objections" entirely and start talking about "concerns," because that's what objections really are. But for you to be able to look at objections this way, you have to let go of the traditional goal of selling, which is to make the sale.
When we adopt the mindset that objections are another way to learn about a prospect's truth, we stop panicking and falling into the trap of pressuring them that chases them away.
When we respond to objections in a way that invites them to share more about their situation with us, we sustain and enhance the relationship of mutual trust and openness we've shared so far.
When we don't fall into the traditional "I've got to rescue this sale" reaction, we free ourselves to continue the process of discovering whether we can help solve a problem.
Here's another advantage of reframing how you view objections -- they give you another opportunity to learn whether your prospect is a match for what you have to offer.
When you stop trying to overcome objections and just listen, you may hear that there really is a problem around whether your product or service is a fit for them.
In that case, you and they can talk further, or you may decide it would be best to wish them well and move on. This means that you can make better use of your time.
"This all sounds great," you're probably thinking. "But how do I actually do it?"
Common "Objections"
Here are some specifics about how you can respond to 3 common "objections" in ways that avoid introducing sales pressure and open the conversation to more exploration of your prospect's truth.
"Your price is too high."
Traditional sales approaches tell you to defend your pricing or to deny that it's too high. Consider this response instead:
"You are right, it can be perceived as high, especially if you haven't had a chance to experience the solution yet. The last thing I want to do is have you feel any pressure from me, that I'm trying to persuade you otherwise. Maybe it might help if we took a look at the core issues this should solve for you and then